Design Portfolio

Check out Rachael’s Design portfolio, which highlights Rachael’s work in digital marketing and graphic design. This portfolio includes marketing assets that Rachael created for various campaigns to promote movie and stage theatre companies in New York and across the country. For more information, please contact rachaellangtontheatre@gmail.com.

View Rachael’s Marketing and Design Resume here.

The Last Bimbo of the Apocalypse

This keyart was part of a campaign for the 6-week limited engagement world premiere of a new musical at The New Group. The keyart (photographed by Serge Nivelle) uplifted the fun, comedic themes in the critically acclaimed Off-Broadway Musical to highlight the Y2K nostalgia the production explored. As Director of Marketing at The New Group, Rachael directed and coordinated the keyart photoshoot, led the creation of a music video as well as built and ran the full marketing campaign, which led to an significant increase in engagement on social media.

Curse of the Starving Class

The campaign was driven by its star power, and was tied to The New Group’s brand as a theater for artists by artists. The campaign highlighted the raw acting and intimate setting paired with Sam Shepard’s strong dramatic words. As The New Group’s Director of Marketing, Rachael directed the keyart photoshoot (with photos by Serge Nivelle) and led the marketing campaign for this 8-week Off-Broadway production featuring Calista Flockhart, Cooper Hoffman and Christian Slater.

Babe

This campaign centered around a new play about a music executive (played by Marisa Tomei) facing a crossroads. The main character’s inner turmoil became the focus of this campaign, and using photography by Serge Nivelle, we highlighted the drama and movement of the production in the marketing assets. For this production, Rachael led the marketing efforts and created all assets for the digital and print campaign, resulting in a well attended 6-week run at The Pershing Square Signature Theater.

The New Group’s 30th Season

This campaign celebrated The New Group’s past and got audiences excited about its current season and beyond. As Director of Marketing, Rachael coordinated interviews with past artists and worked with designers to pair a colorful gradient with The New Group’s photo-based branding to announce our season.

Assassins

Rachael designed and created this marketing campaign to promote Classic Stage Company’s production of Assassins, music and lyrics by Stephen Sondheim, book by John Weidman, which performed to sold-out audiences at CSC November 2021-January 2022. The textured design focused on a manipulated photo of the theater to mirror the dark side of the American dream that the musical explores.

CSC Podcast

Rachael created these assets to market Classic Stage Company’s podcast, digital programming that expanded in the COVID-19 Pandemic to reach over 500 listeners. The design focuses on the speakers to introduce them to CSC’s audiences.

Theater For Young Audiences Plays on Governors Island

Rachael developed these assets to promote 4 children’s plays produced by Rising Sun Performance Company, and performed at outdoor venues throughout New York City during summer 2021, culminating in a theater festival on Governors Island. The design is bright and visually-based to attract young audiences.

Tell The Story

Rachael designed this marketing campaign to promote this virtual benefit performance which premiered on YouTube to an audience of 15,000 viewers. The campaign was entirely digital, and included an animated PSA which aired in the Midwest and East Coast. The design builds off of the existing color palette used for the live production. However, it focuses more on the graphic cut outs for more flexibility in video and other digital mediums. 

Coming Back Stronger Campaign

Rachael designed the materials for fundraising campaign to appeal to potential donors to help keep Classic Stage Company’s theater thriving throughout the COVID-19 pandemic. The campaign invited donors to put their name on a virtual brick, mirroring the brick walls in the theater.

Classic Stage Company Video Archive

These are archived videos edited and updated by Rachael, which were released on social media at the start of the Covid-19 pandemic to keep Classic Stage audiences engaged online while theaters were closed. More videos can be found on Classic Stage Company’s YouTube Channel.

Dracula and Frankenstein at Classic Stage Company

These assets were designed to market Classic Stage Company’s productions of Dracula by Kate Hamill and Frankenstein by Tristian Bernays, which were performed in repertory from January 2019 - March 2020.

Social Media

End of Year Campaign at Classic Stage Company

These assets were created at the end of 2019 as a part of Classic Stage Company’s End of Year Appeal, including a print and digital letter and social media campaign.

Macbeth at Classic Stage Company

These materials were used to market Classic Stage Company’s 2019 production of Macbeth. Materials were displayed at the theater and online on their website, and social media platforms.

Classic Stage Company Gala 2019

This material was created for Classic Stage Company’s 2019 Gala event, which occured in October 2019. Assets include an invitation, signage and a digital program for the event.

Trailer for Hitchcocktober 2019

This is a trailer Rachael created to promote Hitchcocktober 2019, a series that played at 12 movie theaters accross the country including Village East Cinema in October 2019.

Trailer for A Star is Born

This is a trailer Rachael edited to promote A Star is Born, a movie that played at Village East Cinema in June 2019 as a part of their Musical Mondays series.

Studio Ghibli 2019

This marketing campaign was created to promote the Studio Ghibli Summer Festival which played at 10 theatres across the country. I focused on the artwork in the iconic Ghibli films to establish a celebratory tone. Through our newsletters, I conducted an A/B test to create two variations on the celebratory tone: Enjoy Summer Fun, and Celebrate Monumental Art.

Tolkien Takeover

This marketing campaign was made to promote a three-day Marathon of Lord of the Rings and The Hobbit Series at Village East Cinemas in May 2019. The focus was to relive the magic of the original series before the release of the new film Tolkien.

Trailer for Goodfellas

This is a trailer Rachael edited to promote Goodfellas, a movie that played at Village East Cinema in January 2019 as a part of their 35MM series.

Reel Kids Summer Series

These materials were used to promote the Reel Kids Series, an annual series where theatres play childhood movies every week throughout the summer. This marketing campaign was aimed towards young families, as a cheap and fun summer family activity.

Trailer for The Wizard of Oz/ The Wiz

This is a trailer Rachael created for a double feature of The Wizard of Oz and The Wiz, that played at Village East Cinemas in January 2019. This trailer is part of a larger marketing campaign for the movie series, Musical Mondays, where one musical movie is played on the big screen each month at Village East Cinemas and Reading Cinemas Grossmont.

Hedda Lettuce Presents the Classics

This is a sample of marketing materials Rachael designed to promote Hedda Lettuce, a monthly series that played at Village East Cinema where New York City drag queen Hedda Lettuce presents classic movies with fun introductions and giveaway prizes. This campaign focused on the glamor of cinema as well as appealed to Hedda’s existing fan base.

Hitchcocktober 2018

These are samples of marketing materials Rachael created to promote Hitchcocktober, an annual series devoted to the Master of Suspense, which played at nine movies theatres throughout the country in 2018.

Musical Mondays 2018

This is the marketing campaign Rachael designed for Musical Mondays a film series that played once a month at Village East Cinema. This campaign focused on the fun aspects of movie musicals to invite audiences to join us for this musical extravaganza. Check out a trailer Rachael created for this series below.

80s Rewind

This is the marketing campaign Rachael designed for The Angelika Film Center and Reading Cinemas for their film series, 80s Rewind, where they played one 80s film each month throughout 2018. The purpose of this campaign was to spark nostalgia

Leading Ladies

These marketing materials promoted a film series that focused on the Leading Ladies of Hollywood. The aim of this campaign was to highlight the glamor and power of these golden age actresses, and invite people to see their daring performances on screen again.