Design Portfolio

Check out Rachael’s Design portfolio, which highlights Rachael’s work in digital marketing and graphic design. This portfolio includes marketing assets that Rachael created for various campaigns to promote movie and stage theatre companies in New York and across the country. For more information, please contact rachaellangtontheatre@gmail.com.

 

Trailer for A Star is Born

This is a trailer Rachael edited to promote A Star is Born, a movie that played at Village East Cinema in June 2019 as a part of their Musical Mondays series.

 

Studio Ghibli 2019

This marketing campaign was created to promote the Studio Ghibli Summer Festival which played at 10 theatres across the country. I focused on the artwork in the iconic Ghibli films to establish a celebratory tone. Through our newsletters, I conducted an A/B test to create two variations on the celebratory tone: Enjoy Summer Fun, and Celebrate Monumental Art.

Print Poster

Print Poster

Print Postcard

Print Postcard

Print Postcard

Print Postcard

Digital Image for Ticketing Kiosk

Digital Image for Ticketing Kiosk

 
Sample Newsletter with Summer Fun Tone Variation. Newsletter includes Gifs

Sample Newsletter with Summer Fun Tone Variation. Newsletter includes Gifs

Gif for Newsletters and Social Media

Gif for Newsletters and Social Media

Gif for Newsletters and Social Media

Gif for Newsletters and Social Media

Gif for Newsletters and Social Media

Gif for Newsletters and Social Media

Sample Newsletter with Monumental Tone Variation. News Letter Includes Gifs.

Sample Newsletter with Monumental Tone Variation. News Letter Includes Gifs.

Gif for Newsletters and Social Media

Gif for Newsletters and Social Media

Gif for Newsletters and Social Media

Gif for Newsletters and Social Media

 

Tolkien Takeover

This marketing campaign was made to promote a three-day Marathon of Lord of the Rings and The Hobbit Series at Village East Cinemas in May 2019. The focus was to relive the magic of the original series before the release of the new film Tolkien.

Digital Poster

Digital Poster

Gif for Newsletters and Social Media

Gif for Newsletters and Social Media

Web Carousel

Web Carousel

 
Gif for Newsletters and Social Media

Gif for Newsletters and Social Media

 

Trailer for Goodfellas

This is a trailer Rachael edited to promote Goodfellas, a movie that played at Village East Cinema in January 2019 as a part of their 35MM series.

 

Reel Kids Summer Series

These materials were used to promote the Reel Kids Series, an annual series where theatres play childhood movies every week throughout the summer. This marketing campaign was aimed towards young families, as a cheap and fun summer family activity.

Print Poster

Print Poster

Image for Digtial Ticket Kiosk

Image for Digtial Ticket Kiosk

Gif for Social Media and Newsletters

Gif for Social Media and Newsletters

Image for Social Media and Newsletters

Image for Social Media and Newsletters

Image for Social Media and Newsletters

Image for Social Media and Newsletters

Gif for Social Media and Newsletters

Gif for Social Media and Newsletters

Gif for Social Media and Newsletters

Gif for Social Media and Newsletters

Print Activity Sheet

Print Activity Sheet

Print Activity Sheet

Print Activity Sheet

Sample Newsletter with Moving Gifs.

Sample Newsletter with Moving Gifs.

 

Trailer for The Wizard of Oz/ The Wiz

This is a trailer Rachael created for a double feature of The Wizard of Oz and The Wiz, that played at Village East Cinemas in January 2019. This trailer is part of a larger marketing campaign for the movie series, Musical Mondays, where one musical movie is played on the big screen each month at Village East Cinemas and Reading Cinemas Grossmont.

 

Hedda Lettuce Presents the Classics

This is a sample of marketing materials Rachael designed to promote Hedda Lettuce, a monthly series that played at Village East Cinema where New York City drag queen Hedda Lettuce presents classic movies with fun introductions and giveaway prizes. This campaign focused on the glamor of cinema as well as appealed to Hedda’s existing fan base.

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Hitchcocktober 2018

These are samples of marketing materials Rachael created to promote Hitchcocktober, an annual series devoted to the Master of Suspense, which played at nine movies theatres throughout the country in 2018.

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Musical Mondays 2018

This is the marketing campaign Rachael designed for Musical Mondays a film series that played once a month at Village East Cinema. This campaign focused on the fun aspects of movie musicals to invite audiences to join us for this musical extravaganza. Check out a trailer Rachael created for this series below.

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80s Rewind

This is the marketing campaign Rachael designed for The Angelika Film Center and Reading Cinemas for their film series, 80s Rewind, where they played one 80s film each month throughout 2018. The purpose of this campaign was to spark nostalgia

 

Leading Ladies

These marketing materials promoted a film series that focused on the Leading Ladies of Hollywood. The aim of this campaign was to highlight the glamor and power of these golden age actresses, and invite people to see their daring performances on screen again.

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